Apple’s IDFA changes cause a surge in Android ad spend | Mobile Marketing Magazine

Performance-based mobile app marketing optimization platform, Liftoff and its fellow Post-IDFA Alliance members, have released initial findings on the iOS 14.5 operating system update. The results are the first in a series of analyses from the alliance — a coalition of ad tech firms that includes AdColony, Fyber, Chartboost, InMobi, Vungle and Singular — detailing the impact of iOS 14.5 on the advertising industry.

Link: Apple’s IDFA changes cause a surge in Android ad spend | Mobile Marketing Magazine
via http://www.mobilemarketingmagazine.com

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