Google tightens Android policies, shrinking already-limited mobile ad tracking

Google is cracking down on advertisers’ ability to track users on Android devices, according to company update. The new change specifically prohibits developers from accessing a nonconsenting user’s unique advertising identifier, called an Advertising ID. Developers previously could access Advertising IDs regardless of whether a user opted out of personalized ads, gaining information on device usage to share with advertisers.

Link: Google tightens Android policies, shrinking already-limited mobile ad tracking
via http://www.marketingdive.com

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