After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices

After the tracking change took effect in April, many users of Apple’s iOS operating system have received a high volume of prompts from apps asking permission to track them—requests that most have declined. Less than 33% of iOS users opt in to tracking, according to ad-measurement firm Branch…

Link: After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices
via http://www.wsj.com

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