Apple’s App Tracking Transparency driving advertisers to spend more on Android

Advertisers are reacting to the introduction of Apple’s App Tracking transparency by changing their spending strategy, with an increasing shift to ad spends on Android.
App Tracking Transparency is intended as a way to allow users to maintain their online privacy, but was thought to be an issue…

Link: Apple’s App Tracking Transparency driving advertisers to spend more on Android
via appleinsider.com

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