Apple’s ATT enforcement pushes advertisers to Android instead – 9to5Mac

With Apple’s App Tracking Transparency having been available for several months now, advertisers have begun shifting their spending patterns. A new report indicates that the prices for mobile ads targeting iOS users have dropped, while prices targeting Android users have increased. When Apple released iOS 14.5 with the new App Tracking Transparency feature, a report by the Post-IDFA Alliance showed that two weeks after that, advertisers have started spending more on the Android platform.

Link: Apple’s ATT enforcement pushes advertisers to Android instead – 9to5Mac
via 9to5mac.com

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