WSJ: ‘After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices’

WSJ: ‘After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices’ After the tracking change took effect in April, many users of Apple’s iOS operating system have received a high volume of prompts from apps asking permission to track them—requests that most have declined.

Link: WSJ: ‘After Apple Tightens Tracking Rules, Advertisers Shift Spending Toward Android Devices’
via daringfireball.net

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