Apple’s ATT enforcement pushes advertisers to Android instead

With Apple’s App Tracking Transparency available for months, advertisers have begun to change their spending patterns. Mobile ads targeting iOS users have fallen, while prices targeting Android users have risen, according to a new report. When Apple released iOS 14.5 with the new App Tracking Transparency feature report Two weeks later, advertisers began spending more on the Android platform, according to the Post-IDFA Alliance.

Link: Apple’s ATT enforcement pushes advertisers to Android instead
via illinoisnewstoday.com

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