How Fintechs can use Mobile Attribution to Improve Customer Experience in Africa

Increasing internet penetration and the need to improve the existing level of financial inclusion is giving rise to immense innovation in the fintech space across Africa. Smartphone users now have a better choice of apps to choose from to fulfil their financial services needs, whether seeking a…

Link: How Fintechs can use Mobile Attribution to Improve Customer Experience in Africa
via thefintechtimes.com

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