Mobile In-Game Advertising Grows — But Expect Some Changes

The amount of mobile advertising on gaming apps continues to climb — for now. But changes are coming thick and fast in measuring mobile users, in part due to Apple’s decision earlier this year to leave its identity attribution metric — IDFA (Identifier for Advertisers) — in the past. In the short term, this has given a boost to Android, the dominant platform for mobile games in terms of ad revenues and other metrics.

Link: Mobile In-Game Advertising Grows — But Expect Some Changes
via http://www.mediapost.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s