Sizing the mobile messaging app opportunity for marketers

Mobile messaging app adoption accelerated in 2020, particularly in the early months of the pandemic, as housebound consumers sought out ways to stay connected with friends and family. User growth will be slower in 2021 but is still higher than we anticipated in our pre-pandemic forecast. The introduction of new functionalities, from interactive features and video calling to commerce and payments, continue to entice people to messaging platforms.

Link: Sizing the mobile messaging app opportunity for marketers
via http://www.emarketer.com

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