Salesforce adds more tools for real-time personalization to Marketing Cloud

Salesforce on Wednesday is rolling out a series of enhancements to the Marketing Cloud, largely centered around improving personalized messaging and engaging with customers in real-time. A number of the updates will improve Interaction Studio, the real-time engagement tool within the Marketing Cloud. .

Link: Salesforce adds more tools for real-time personalization to Marketing Cloud
via http://www.zdnet.com

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