Snap’s Apple Ads Warning Is a Wake-Up Call for Tech Investors. What to Watch Next.

Big Tech has a new risk to contend with, after revealed the extent to which ad tracking changes are affecting its business. Apple introduced privacy changes in April requiring apps to ask users if they want to be tracked. Unsurprisingly, people typically say no, with U.users only opting in 16% of the time, according to mobile analytics company Flurry.

Link: Snap’s Apple Ads Warning Is a Wake-Up Call for Tech Investors. What to Watch Next.
via http://www.barrons.com

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