Apple Mail Demographics: What It Means for Email Marketers

The long-used cornerstone for measuring email success – the open rate – could be in danger as a result of Apple’s changes associated with iOS 15. Their new Mail Privacy Protection, which most Apple Mail users are expected to opt into, essentially means that senders will no longer be able to…

Link: Apple Mail Demographics: What It Means for Email Marketers
via http://www.business2community.com

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