A loyalty boom for David’s Bridal using mobile wallet technology

David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Their legacy printed coupon system was complicated for their both customers and store associates. But updating the system was no small task.The company started in…

Link: A loyalty boom for David’s Bridal using mobile wallet technology
via martech.org

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