Microsoft Just Dethroned Apple as the World’s Most Valuable Company With a Brilliant Strategy: Be Boring

We don’t usually think of “boring” as a compelling business strategy. When you think about what makes a successful company, you probably think of one that makes interesting products or introduces the world to something it hasn’t seen before. Neither of those is what anyone would consider boring. For example, Apple isn’t boring.

Link: Microsoft Just Dethroned Apple as the World’s Most Valuable Company With a Brilliant Strategy: Be Boring
via http://www.inc.com

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