Marketers are asking the wrong questions about mobile ad targeting

Digital marketing is being disrupted by the opportunity to become privacy-first. For Niall Hogan, managing director, APAC, Ogury, this means marketers need to familiarize themselves with their audiences’ interests, focus on viewability and build a more sustainable data strategy.There has been…

Link: Marketers are asking the wrong questions about mobile ad targeting
via http://www.thedrum.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: