How Instant Messaging Apps Can Boost Customer Support

Businesses are looking for ways to communicate with customers as smoothly as possible. The introduction of live chats and their rising popularity proved the desire of customers for instant connection and written communication. However, to completely immerse in customers’ lives, brands went further by meeting them where they spend most of their phone time — messaging apps.

Link: How Instant Messaging Apps Can Boost Customer Support
via http://www.business2community.com

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