The mobile in-app advertising industry is consolidating at a record pace. Here’s what mobile game and app marketers need to know moving forward. What were once clearly delineated vendor categories are blurring as former rivals join forces, entertainment giants scoop up attribution solutions, and demand-side platforms expand into monetization.
Link: How mobile marketers can succeed in the world of consolidated ad tech
via http://www.businessofapps.com
Techie.Buzz 