How mobile marketers can succeed in the world of consolidated ad tech

The mobile in-app advertising industry is consolidating at a record pace. Here’s what mobile game and app marketers need to know moving forward. What were once clearly delineated vendor categories are blurring as former rivals join forces, entertainment giants scoop up attribution solutions, and demand-side platforms expand into monetization.

Link: How mobile marketers can succeed in the world of consolidated ad tech
via http://www.businessofapps.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: