Mobile masterpiece: Creating omnichannel retail and stand-out CX

Consumers want, and deserve, to have the freedom to choose what channel they want to shop on and for every one of those channels to provide a seamless, easy experience. Brands must rise to this expectation, or risk being left behind. Those that ignore the new balance between online and offline, could be ignoring up to 50% of their revenue potential.

Link: Mobile masterpiece: Creating omnichannel retail and stand-out CX
via http://www.the-future-of-commerce.com

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