Microsoft Buying Xandr Ad Business From AT&T

AT&T has agreed to sell its ad marketplace, Xandr, to Microsoft as the ad industry tries to adapt to a post-cookie world. The ad industry has been working to cope with changes to online advertising, including initiatives to replace the web browser cookies that have formed the backbone of the industry for years.

Link: Microsoft Buying Xandr Ad Business From AT&T
via http://www.webpronews.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: