The unskippable underdogs: the director behind the lengthy ‘Apple at work’ films

Beyond the glory hunters, there’s a strong human urge to root for the underdog. This is precisely why Apple’s “The underdogs” keep getting renewed, with each chapter of the scrappy team thickening in plot and lengthening in screentime, as the action bounds along at an infectious rate. . At precisely eight minutes and 50 seconds of product after product, it’s fair to say, by description, the latest instalment of “The underdogs” defies the law of good advertising.

Link: The unskippable underdogs: the director behind the lengthy ‘Apple at work’ films
via http://www.campaignlive.co.uk

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: