Twitter acquires mobile engagement platform OpenBack to enhance push notifications

Twitter is acquiring Dublin-based mobile engagement platform OpenBack, the social media giant’s head of consumer product, Jay Sullivan, announced on Tuesday. The financial terms of the deal were not disclosed. The OpenBack team will join Twitter’s Bluebird product team and will focus on enhancing notifications on the social media platform.

Link: Twitter acquires mobile engagement platform OpenBack to enhance push notifications
via techcrunch.com

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