Apple privacy protections expected to cost big tech firms $16 billion in coming year

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has found companies already have ways around it.What it…

Link: Apple privacy protections expected to cost big tech firms $16 billion in coming year
via martech.org

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