One of my big regrets is that Facebook hasn’t had a major chance to shape the mobile operating system ecosystem.” Since Zuckerberg expressed that disappointment to me, he’s had only more reason to be frustrated by his company’s lack of full-stack authority over the experiences it creates. Exhibit Apple’s App Tracking Transparency (ATT) feature, which presents iPhone users with a dialog box that allows them to choose whether an app can track them or not.
Link: Why Mark Zuckerberg is fixated on creating AR’s ‘iPhone moment’
via http://www.fastcompany.com