Nine mobile trends brands need to know about

Thomas Butta, Chief Strategy & Marketing Officer at Airship, looks at the key mobile trends brands need to leverage going forward. With 2022 well underway, brands have been faced with a rapidly-changing regulatory and technology landscape that prioritises customer privacy, choice and experience. Add in continuing supply chain and inflation concerns, and the growing preference for all things mobile means both consumers and brands are relying more than ever on apps.

Link: Nine mobile trends brands need to know about
via http://www.mobilemarketingmagazine.com

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