U.online spending hit $9 billion on Black Friday in 2020 — a new record — of which $3.6 billion (40% of the total online spend) was via smartphones (up 25.over 2019). Richard Kelly, CEO of consumer goods marketing technology company Adimo said the mobile to desktop traffic ratio has gone from 50:50 to 70:30.
Link: Why Mobile Marketing Should Be Part of Your 2022 CX Strategy
via http://www.cmswire.com
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