Why Are Marketers Still Referencing “Mobile” as a Marketing Category?

After attending four days at the Brand Innovators SXSW2022 Summit, I felt the need to share this post again that I wrote in the beginning of 2017 (with some minor 2022 updates)… could not believe how many speakers I heard refer to “Mobile” marketing in 2022 🤦🏻‍♂️. The Word “Mobile” Needs to Disappear as a Silo in 2017 and Beyond…

Link: Why Are Marketers Still Referencing “Mobile” as a Marketing Category?
via tedrubin.com

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