When it comes to demand for mobile ad buys, what’s the killer app? Turns out, it’s a lot like television. That’s the conclusion of Advertiser Perceptions’ just-published Mobile Advertising Report, which interviewed more than 300 advertisers late last year and asked them what type of apps they advertise on most.
Link: Why Mobile Advertising Is Becoming More Like TV’s
via http://www.mediapost.com
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