And while the companies have been long-time partners and are familiar with each other, EA’s dependence on a cross-platform business model would be hard for Sony to swallow. Having a small number of Bungie games available on Xbox is one thing; having a catalog as major as EA’s is another entirely. There’s also the matter of culture shock.
Link: What would an Electronic Arts merger look like for Apple, Amazon, or D
via http://www.fastcompany.com
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