Apple Search campaigns shifting to cost-per-tap (CPT) pricing model

Apple Search users will soon notice a new campaign pricing type. CPT, or cost-per-tap is Apple’s version of CPC, or cost per click. It is calculated by dividing your total spend by the number of taps your ad received. Apple Search ads help people discover your app when they search on the app…

Link: Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
via searchengineland.com

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