YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience

For years, social platforms have been trying to work out how to maximize ‘second screening, or the use of mobile devices while watching content on your main TV screen at home. Twitter tried to integrate tweets into the display, in order to capitalize on its leadership as a key destination for live event discussion, while Facebook has also sought to build new options that integrate live events and in-app usage.

Link: YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience
via http://www.socialmediatoday.com

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