Google disables RCS ads in India following rampant spam by businesses

Google has disabled businesses ability to use RCS for promotion in India, the company’s biggest market by users, following reports of rampant spam by some firms in a setback for the standard that the company is hoping to be the future of SMS messaging. Rich Communication Services, or RCS, is the collective effort of a number of industry players to supercharge the traditional SMS with modern features such as richer texts and end-to-end encryption.

Link: Google disables RCS ads in India following rampant spam by businesses
via techcrunch.com

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