Google has disabled businesses ability to use RCS for promotion in India, the company’s biggest market by users, following reports of rampant spam by some firms in a setback for the standard that the company is hoping to be the future of SMS messaging. Rich Communication Services, or RCS, is the collective effort of a number of industry players to supercharge the traditional SMS with modern features such as richer texts and end-to-end encryption.
Link: Google disables RCS ads in India following rampant spam by businesses
via techcrunch.com
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