As The Flow Goes: Email Senders Face A Complex Tech Sector And An Apple-Google Duopoly

Email, once a direct channel between sender and recipient, is now subject to an ever-more complicated flow. And this is largely due to the mobile-duopoly battle between Apple and Google, judging by Email Flow Structure: Proxies and Privacy, a new paper by Campaign Genius. . Marketers will be “flying with fewer instruments, as the feedback signals in email have become weaker and (arguably) less useful,” the paper states. .

Link: As The Flow Goes: Email Senders Face A Complex Tech Sector And An Apple-Google Duopoly
via http://www.mediapost.com

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