Mobile leads growth in the expanding in-game advertising industry

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai.
Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming…

Link: Mobile leads growth in the expanding in-game advertising industry
via martech.org

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