Android may be biggest beneficiary of Apple’s privacy protections

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10%…

Link: Android may be biggest beneficiary of Apple’s privacy protections
via martech.org

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