Has Apple Changed the Advertising Industry?

Several advertising agencies and analysts say marketing expenditures are on the rise, which may imply a change in the way businesses acquire customers. Ecommerce retailers and direct-to-consumer brands have come to rely on advertising that targets shopper behavior to drive customer acquisition. This advertising often took the form of Facebook and Instagram ads.

Link: Has Apple Changed the Advertising Industry?
via http://www.practicalecommerce.com

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