YouTube has quietly become the biggest podcasting platform over Spotify and Apple without even trying

Inside Spotify, YouTube is seen as its biggest podcasting competitor. YouTube is only now taking steps to make the app more conducive to podcasting. More podcasters are filming videos of their shows to reach audiences on YouTube. When Spotify executives were negotiating with Joe Rogan in 2020 to make his podcast exclusive to its service, it ran into an issue: what to do about YouTube.

Link: YouTube has quietly become the biggest podcasting platform over Spotify and Apple without even trying
via http://www.businessinsider.com

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