3 in 4 consumers use mobile ads to discover new apps—what marketers need to know

Newly released research from app economy platform ironSource provides data around the app discovery habits of consumers, and dives into which types of ads are preferred, how often they use their downloaded apps, why they use their apps, and more. The data also reveal how attitudes towards advertising and monetization have evolved, as well as highlighting the differences in the ways that Generation Millennials, and Generation Z engage with mobile apps.

Link: 3 in 4 consumers use mobile ads to discover new apps—what marketers need to know
via http://www.agilitypr.com

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